LOGO-NHS

Brief:
Make women in age group from 18-55 attend their cervical screening. Bullseye- deprived areas.

Insight:
Women are not taking cervical cancer seriously because it’s not “real” enough for them

Idea:
Make cervical cancer more real by placing cervical cancer cells all over

Stunts

Posters

Billboards

TV AD

  • showing footage of real people looking at the installations with intersections of the map of Scotland and the distribution of the stunts

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